Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”. By law we are required to save this information for 7 years.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Personal Information: When you visit our website, we may collect personal information that you voluntarily provide to us, such as your name, email address, and any other information you choose to share with us through contact forms or newsletter sign-up forms.

Automatically Collected Information: We may also collect certain information automatically when you visit our website, including your IP address, browser type, device type, and usage data. This information helps us analyze trends, administer the website, and improve our services.

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We may use the information we collect for the following purposes:

• To provide and maintain our website
• To communicate with you about your inquiries or requests
• To send you promotional materials, newsletters, or other marketing communications
• To analyze website usage and improve our services
• To detect, prevent, and address technical issues or security incidents

Sharing your personal information

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy or as required by law. We may share your information with trusted third-party service providers who assist us in operating our website or conducting our business, subject to confidentiality obligations.

We also use Facebook Enhanced Data Sharing. This means we use a Facebook pixel that collects your personal information using Advanced Matching. Advanced Matching lets a Facebook pixel extract your name, location, and email address, as well as browsing behavior in our online store to improve customer tracking. Browser-based ad blockers can prevent the Facebook pixel from tracking data. For more information on Advanced Matching, refer to Facebook's documentation about Advanced Matching for Web.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

You have the right to access, update, or delete your personal information, as well as to object to or restrict certain processing activities. To exercise these rights, please contact us using the information provided below.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Updates to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically for any updates.

Contact Us

If you have any questions about this Privacy Policy or our use of cookies, please contact us.